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Understanding Google My Business & Local Search

Google Updates Blended Display on Desktop AND Mobile


At the end of February I reported that Google was including both rich snippet reviews AND authorship images and links in blended results on the desktop. At the time these features had not appeared in the mobile results. Starting yesterday Google has once again updated the Blended display on the desktop to not show the rich snippet reviews in the blended results (they still show in organic results) nor the author links as much. Google also is now including a larger authors image and including additional links to their reviews.

Compare this screen shot from this morning to the one taken on February 29th:


More interesting to me is that Google has added Author photos to the blended and organic mobile results. This creates a very strong visual queue on the much more constrained mobile desktop: