It’s Tax Time but Don’t Search for the IRS in Sturgis MI

It’s tax time so folks all across the US are calling the IRS with questions. Where are many of them getting the number? Well Google of course.

If you live in Sturgis, MI (population 10,696) though you need to be careful. If you search for the IRS in Sturgis, you will be given the local airport instead whose 3 letter airport code is… IRS. If you call the number you might just can earful rather than helpful tax advise.¬†Ah the power (and the pain) of Local Search.

From the forum (bold is mine):

IRS is the airport code for Sturgis, MI. It comes up in google search/maps & everyone is calling us for their taxes!!!!

About 2 months ago we started receiving phone calls from individuals wanting to contact the Internal Revenue Service. We are the Kirsch Municipal Airport located in Sturgis, MI and our FAA Airport code is IRS. Somehow, when people google search/map IRS – our information comes up – not the Internal Revenue Service. We get 20-50 calls a day for the Internal Revenue Service – even after hours and on weekends.

2 weeks ago, I sent several report a problem issues to google maps – with no response from them. I have sent them several every day since – with no response from them. I rated it a bad rating with information why also.

Last week I figured out how to request a change to the information on google maps. I submitted the change and received a response that said they’d look at it an let me know. Still – no answer.

I am sooo fed up with this issue and please help me fix it asap! Thanks!

The problem points out not just the power of having a popular search term ranked highly in local but the frustration felt by those on the wrong end of the accuracy issue and the struggle that novice users find with Google’s interface. The user discovered the report a problem link, then went on to the community edit. She has yet to find the claim link but hopefully that will occur shortly.

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
It's Tax Time but Don't Search for the IRS in Sturgis MI by

2 thoughts on “It’s Tax Time but Don’t Search for the IRS in Sturgis MI”

  1. I’m from Michigan and IRS Airport should be excited to actually get some calls! They should work some sort of creative advertising into their Place Page.

  2. Jeez, Mike: With all the hot air politicians screaming about the budget and with Michigan being in bad financial shape…and due for various funds from the Feds…you would think some of the hot air politicians would scream at the top of their lungs about this problem.

    Nope….Silence from the big shots.

    Meanwhile over at the FAA they have problems with air traffic controllers falling asleep on the job, plus with the degradation of customer service through airlines you would think someone connected to the FAA/Airlines/Airport could get the media to jump on this.

    Nope Silence

    You would think with all the political and news screaming….someone in media or politics would call attention to Google Places and its unwillingness, inability, and total refusal to deal with the most simple applications of customer service, normally associated with every other business in the US. It defies all logic. How did these guys get a pass on acting on like everyone else in the normal business world???

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