Understanding Google My Business & Local Search
Local Search Tools For the SMB and Professional
I have been using two “new” local search tools of late and have been impressed with both of them.
The Local Search Toolkit from seOverflow has recently been released from beta and upgraded to work with the many changes that occurred recently in Google Places. The tool provides competitive information for a range of information for the top 7 listings in a given geo search. It will provide both URLs and totals for each of the following: Site Title Tag, Categories, Citations, Reviews , Number of Photos, Number of Videos, whether the listing is Owner Verified and the listings Distance to City Center.
It’s free and provides a wealth of information. It’s useful for determining which reviews sites are most prevalent in which industries and which citations sources are the most prominent.
Another tool that I often use is the Whitespark Local Citation Finder. The free version has been around for a while and is also useful in finding citations for either keyword phrases, your own site or those of a competitor. They just released the Local Citation Finder Pro version. The Pro Version is $20/mo and normally I do not write about products that charge a fee but it has a new feature that I am finding incredibly useful (they provided me with a free subscription).
Local Citations Pro now offers the ability compare the specific citations between any number of searches and or business listings. So for example you can examine your business listing and the citations for the listing that is tops in your category and against the citations for a series of search pharse. The information is offered up both visually and via a spread sheet file:
Pro users also get these other features:
- Compare Citations
Easily determine which citations your competitors have that you’re missing.
- Sort by Value
Sort your results by SEOmoz Domain Authority and Majestic SEO ACRank.
- Get Results in Minutes (Not Hours)
Pro users jump right to the front of the queue.
- Export to CSV
Use the LCF data in your client reports, etc.
- 20 Searches per Day
17 more than the 3 searches per day that free users get.
Another possible use for the comparison feature in the Pro version would be to track citation accumulation for a single listing over time.
Both products are incredibly useful tools in their free versions. While I have trouble envisioning spending the monthly fee for Local Citation Pro for a single business, the extra features are worth the expense if your are managing more than a few campaigns.
This article was updated at 12:40 PM
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