Understanding Google My Business & Local Search
Loci 2010: Important Trends in Local
1. Particular postions, points or places
2. Centers of activity, attention, or concentration
Loci 2010 is a year end review of articles in Local Search that will be appearing over the next week(s). It is a series that I started in at the end of 2008 and and this will make its third appearance. For me, collaboration, cooperation, review and research create the path to increase our understanding of the world. That is even more true in the nascent industry of Local. In that vein, I wanted to share the articles that others in the industry have found significant from 2010.
I have gathered these articles from a range of people, people whom I respect and who are knowledgeable about local search. Each in their own way is a center of activity around local and each has their own particular perspective on which places in Local over the past year are the most important. Their voices, some more prominent in the industry than others, are voices that should be listened to as they are intimate with the many different facets of local.
Here was the charge that I gave them:
Would you be willing to share the 3,5 or 10 articles that influenced your thinking or actions the most over the past year? The articles could be yours, or from others and could cover any topic that you think relates to Local ie local mobile, phones, mapping, Local VC, Local companies, Google, trends, marketing, best practices etc….but articles that you found of importance in one way or another throughout the year.
Join me, over the next weeks as we look at what others in Local have read and think important from the last year.
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