Understanding Google My Business & Local Search
Facebook Places – Where are they?
They all are in the Localeze index and yet Facebook Places does not know about their existence. Why this occurs and how many businesses are missing from FB Places isn’t totally clear. Given my experience, the phenomena is fairly widespread and affects some significant number of businesses in the U.S. in both rural and urban environments.
Indications are that Localeze has provided Facebook with a full data set of their index so they seem to be off the hook. Either Facebook has chosen to surface some businesses and not others or more likely, they are still struggling with the technology to match a mobile user with the many Places that are in a mobile user’s immediate vicinity.
Regardless it means that every business needs to get their hands on a mobile phone and verify whether Facebook finds your Place and if not struggle through the mobile interface to add your Facebook Place page.
I am trying to understand why this is happening so if you have insight into either Facebook’s technology, their policies, or the limits and difficulties of coding for check-ins and can shed light on this phenomena, I would love to hear from you.
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