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Understanding Google My Business & Local Search

Google enhances discoverability of businesses in Streetview

At the Google Lat-Long, Google has announced a new release of local businesses annotations “to help improve the discoverability of content in Street View….For now, browsing a location in Street View will show the top listings for that immediate area. We will be extending this coverage soon to include more businesses and also transit locations” (Click on the pin).

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Note also that if you scroll over the truck in this image, some of the original base level icons show as well (although apparently not those that were given icons by virtue of their Favorite Places awards):

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Google has noted that Google that Google Earth has more usage on the iPhone than on the Mac. Going forward, the type of immersive enivronment offered up by Streetview and Google Earth is likely to achieve its most popularity in the mobile world.