Understanding Google My Business & Local Search
Google Maps confirms Bulk Upload Whitelist Program for LBC
In early June, reports surfaced of a new beta program that allows a Local Business Center account’s bulk uploads to be whitelisted after approval by Google. Google has confirmed this program and estimates that it will be live in the Local Business Center in several months.
Here a correspondence from last week with Carter Maslan, VP of Maps:
MB: I have received several emails concerning Google’s whitelisting of bulk uploads for use in the Maps index. Would you be able to share program details and specifics as to how an agency might get approved under this program?
Carter: We’re still working out the process for whitelisting, but we should be able to start introducing it soon (within a couple months). It is geared towards people that are acting as sole agent of a single business in publishing locations (typically an employee of the business supplying a feed of chain/office locations, but perhaps also a person that the business has contracted). So whitelisting is not at the Agency-level; instead it’s at the individual business level where that business may have hired an employee or SEM consultant to do its work.
Does that make sense?
MB: Are you saying that it will be an LBC level procedure? If so what is involved in obtaining the status?
Carter: Yes. For example, if you’re signed-in to the LBC account that contains the bulk upload of all the Acme Widget Company locations, then you’d request whitelisting of that feed in that account.
MB: So you are saying that it will be a brand by brand, case by case level approval? Will the request structure be formalized within the LBC or will it stay the “figure out if you can” sort of thing?
Carter: Maybe not quite brand by brand. For example, if a parent corporation has multiple brands and they’ve hired someone to handle all their various franchise locations, we *may* want to enable whitelisting of the corporation’s feed; we haven’t finished working that out exactly. But generally, we want the user account to correspond to a single business brand to help ensure quality/accuracy.
In terms of process, we’re still working through that; but there will likely be a link in LBC to request whitelisting.
It is unclear if the beta program is still open and how one would join. Regardless, an improved and secure bulk upload would be a welcome change.
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