Google Maps LBC: How to make % Complete = 100%

If you grew up in the American school system like I did, you always wanted to know: How do I get a 100? Ever since Google introduced the Data Rich Dashboard in early June, this has been a frequent question on the minds of all that have frequented the Local Business Center and filled out the details for their business. How do I get 100% Complete on the Local Business Center Dashboard?

At the time of the introduction Carter Maslan noted: “We are making a change so that is more specific as to what the % complete indicates. If it isn’t available on rollout it will be available shortly.”

A reader (Nick Thomas of G5 Search Marketing) couldn’t wait and produced this very helpful data to provide clear guidelines as to how to achieve a perfect score on your LBC listing:

Here is the same information in table form:

Field in LBC order	% Contribution to Score
Required Fields, Company/Organization, Street Address, City/Town, State, ZIP, Main phone	40%
Email address	5%
Website	10%
Description: 200 characters or less	5%
Categories	0%
Hours of operations	5%
Payment options (any box toggled)	5%
Photo 1	5%
Photo 2	2%
Photo 3	1%
Photo 4	0%
Photo 5	2%
Photo 6	2%
Photo 7	2%
Photo 8	2%
Photo 9	2%
Photo 10	2%
Video 1	4%
Video 2-5	0%
Additional Details (one line)	6%

The writer noted that he tabulated these percentages by filling in a new listing and saving after each field was completed. He indicated that Google being Google the tabulation might not be the same if you were working on an existing listing. However my experience is that he has in fact identified the critical issues in reaching the 100% Complete level.