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Understanding Google My Business & Local Search

Is Google Overriding Title Tags with Business Name?

Is Google replacing Title Tags on the main Google results page with Business names?

I have a local client, Napoleon Engineering Services, that markets their custom bearing services nationally and into Canada. In the industry they often go by their “nickname” NES and are known as a high quality testing, inspection and manufacturing facility for custom bearings.

I am not sure if Google is experimenting or not but on a recent trade name search for Napoleon Engineering, to retrieve my client’s phone number I noticed that Google had completely replaced the web page title tag with their business name from the Maps index.

Here is what Google showed in the result:
substituted title tags in results

Google’s cache shows the currernt tag: NES – Custom Bearing Testing & Bearing Inspection- home – ball bearing testing

How wide spread is this? Is it just an experiment?