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Understanding Google My Business & Local Search

Tips to help Google users find and connect with your business

Flow Chart of a Google Cluster technology in Local
Maps Google has been somewhat more forward facing of late. They rolled out the data rich Dashboard accompanied by a strong PR push in the technical, business and mainstream media. They have been dribbling out tidbits as to how Maps function (see the diagram to right) and are being somewhat more forthright on the forums as to what works and what doesn’t.

One realizes after watching Google that their communication is no accident and is very controlled. Information doesn’t flow freely about Maps and given the lack of a Maps Guide with the public presence of a Matt Cutts, it comes from many different angles; the forums, blog announcements, the help docs, rare interviews etc. etc

The recently highlighted Tips to help Google users find and connect with your business is consistent with this communication pattern. It is a understated and a tantalizingly insubstantial document that deserves a careful read. Two tidbits that were of interest to me (bold are mine):

 Choose the most appropriate, specific categories for your business.
  • Don’t be afraid to choose specific categories instead of broad ones. The important thing is that the categories are accurate and describe your business well. Google’s search algorithm makes sure that users looking for “Book Stores” will see businesses in more specific categories like “Used Book Stores,” “Comic Book Stores,” and “Rare Book Stores” too.
 Establish a strong, accurate presence on the web.
  • Encourage customers to review your business or to blog about it. Google uses these to improve search results too.