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Understanding Google My Business & Local Search

Google Maps: Enhanced Map View and other tidbits

Google has introduced an enhanced business listing Map view in Google Maps that they have referred to as “1000 is the new 10” in the Lat-Long blog announcing the rollout. The new Map view provides an additional layer of dots that indicate that there are more relevant results than can be shown on one page.

New Map view

While Google is in the process of passing Mapquest in total visits, user engagement with Maps has historically been shallow. Mark Law of Mapquest noted in a  November interview that: MapQuest also has a deeper level of user engagement as demonstrated by 113% more pages viewed per visitor per month than Google maps and visitors spending 78% more minutes (13.8 compared to 7.8 minutes) on MapQuest verses Google Maps. 

This appears to be an attempt to educate users about the depth of information available in Maps and encourage them to dig a little deeper into the product.

Maps offers two views of business listing data, the Maps view which is the default view upon entering Maps directly and the text view visible upon entering Maps via the Local 10 Pack. This new pin dense view is only visible when entering Maps directly, not in the text view that is the default view when entering Maps via the Local 10 Pack.

In related Maps news, Google rolled out an introductory Local Business Center video tutorial and a new LBC glossary over the past few days as well.