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Understanding Google My Business & Local Search

Maps Vs. Mapquest: Hitwise has Mapquest still in the lead

Heather Hopkins has posted updated Hitwise traffic for Google Maps and Mapquest:

She noted: “A few weeks ago I thought I was onto something very hot. I was getting ready to announce that Google Maps had caught up to MapQuest in share of US Internet visits. I decided to wait a week to be sure things held. Since then, MapQuest has regained its lead and is widening the gap on Google Maps.”

Compete shows Maps as having passed Mapquest in overall traffic. But as Heather points out the nature of the traffic is dramatically different. Most Maps visitors (61%) come from Google on non branded searches whereas most of the Mapquest visits come from branded searches.