Understanding Google My Business & Local Search
SMXEast Presentation: A patent review of Maps Ranking Factors
I have been reading Google’s Location Prominence Patent of late in search of a better understanding of the web related factors that affect Local ranking in Maps. This presentation augments the one made at SMXLocal in July. If time allows I will do a series on the underlying patent and its implications. Here is my presentation from SMXEast:
There is a lot of background information and notes that accompany this presentation. The patent is a trove of incredible information and very interesting background. I hope to be able to write a more thorough review of the patent but in the mean time, please, please ask away and I respond as best as I am able.
Besides the above and the SMX East presentation there are two other posts worth reading on the factors affecting ranking:
– 10 Likely Elements of Google’s Local Search Algorithm
– David Mihm’s excellent survey of local search ranking factors.
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