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Understanding Google My Business & Local Search

Google Maps: New User Content Tab

Having been engaged in research on local, prepping my talk for SMXLocal & traveling, I haven’t paid that much attention to the bowels of Google Maps of late, so this could have been present for quite a while. But Google has added a new tab to the More Info display for a business record in Maps:

This content is taken from maps that I created  for this client in MyMaps. Historically, the content in these tabbed areas of Maps have correlated well with ranking.  Whether this is the case or not remains to be tested but obviously this indicates that Google thinks that User Generated Content from MyMaps is important enough to elevate to this level of visibility and reinforces my standing recommendation to create these sorts of  geo-referenced signals for Google to key in on.