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Understanding Google My Business & Local Search

First Google Billboard now gone

On September 18th the first of several Google billboards was spotted in Olean, NY. That billboard has now been removed, only 1 month later.

Curious if the campaign has ended or if the boards were moved to more fertile territory. There were two other billboards within 10 miles of here, I guess I will have to go see if they are still in place or have also been removed..