Understanding Google My Business & Local Search
Local Database accuracy
Greg Sterling had an interesting piece on local database accuracy
What did they find? Shockingly, they discovered there was something wrong (minor to major issues) with 47% of the listings! Thatâ€™s a remarkably large number. I was truly surprised.
The discussion in the post is of equal interest and well worth a read. My experience with Google’s data is similar. I beleive that it was originally purchased and maintained by InfoUSA and was riddled with problems. The question is whether the partners/local businesses/Search professionals of Google can get the data straight and keep it straight.
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