Last month there were reports of errors in Google Maps listing for Duke Medical Center phone numbers. Not only were the numbers often times wrong but Google Maps was listing as many as 5 phone numbers for a single facility, few of which went to the central switchboard. To Google’s credit the Duke Medical Center … Continue reading Google Map’s medical center phone data: Code Red!
Ahmed Farooq of iBegin.com contacted me several weeks ago to alert me to a new product that his company is releasing today: iBegin Source, a free and low cost source for business data in the 50 states. Traditionally business data from InfoUSA and the like is expensive and very restricted in its use. For example, … Continue reading iBegin Source – a radical approach to local data
Comscore released their data on biggest traffic gainers for 2006. One of their conclusions related to Local: â€œGoogleâ€™s popularity has been driven by… the rapid uptake of some of Googleâ€™s applications beyond traditional Web search…examples include…62-percent growth in visitors to Google Maps” With Google’s recent upgrade of the Local OneBox this trend should continue in … Continue reading Google Maps traffic up significantly in 2006
According to Comscore, roughly 11 million, of the current 200 million cell phone users, use their mobile phone to do local search. Of those 11 million, I believe that many are like me: “soft” users i.e. users that only use the service occasionally due to the limits of the hardware & software interfaces and the … Continue reading When does the future happen
Google is now presenting an enhanced local onebox that includes a map and more details from their Google Maps database. The effect of the change is to totally dominate the main search results with details about the top three local businesses. There are a number of additional options to access more information & directions from … Continue reading Google Upgrades the Local OneBox Results
There is a fair bit of optimism that mobile (see Get Ready for a Surge in Mobile Search) is going to dominate local search in the very short term. The numbers are mouth watering to venture capital: 200 million cell phones in the US alone and research that 30% will use local search on their … Continue reading Comscore’s numbers on mobile search
How is Google integrating Google Maps data and what does the future hold? Over the past 14 months, Google has been integrating ever more local data into its main search results page. This use of Maps data on the main results page indicates how important Google thinks that local is. The first major change of … Continue reading The prodigal son of a search engine comes home
We are in the embryonic days of local search and it is confusing. Confusing to the small business person as Anita Campbell pointed out in her blog and confounding to experts as Bill Slawski pointed out in his piece on the idosyncracies of Google Map’s Local Search data. There are many who wonder if Google’s … Continue reading In Confusion there is Opportunity
Bill Slawski of SEO by The Sea and I have been having a discussion about whether the technologies and strategies that he outlined in his Google Local Patent Summary were enough to allow Google Maps to be accurate. Bill sent me a long list of reasons why Google Local could not be accurate. Up until … Continue reading Will Google Maps (Local) data become more accurate & useful over time?