Google Map’s medical center phone data: Code Red!

Last month there were reports of errors in Google Maps listing for Duke Medical Center phone numbers. Not only were the numbers often times wrong but Google Maps was listing as many as 5 phone numbers for a single facility, few of which went to the central switchboard. To Google’s credit the Duke Medical Center … Continue reading Google Map’s medical center phone data: Code Red!

Google Maps traffic up significantly in 2006

Comscore released their data on biggest traffic gainers for 2006. One of their conclusions related to Local: “Google’s popularity has been driven by… the rapid uptake of some of Google’s applications beyond traditional Web search…examples include…62-percent growth in visitors to Google Maps” With Google’s recent upgrade of the Local OneBox this trend should continue in … Continue reading Google Maps traffic up significantly in 2006

Google Upgrades the Local OneBox Results

Google is now presenting an enhanced local onebox that includes a map and more details from their Google Maps database. The effect of the change is to totally dominate the main search results with details about the top three local businesses. There are a number of additional options to access more information & directions from … Continue reading Google Upgrades the Local OneBox Results

The prodigal son of a search engine comes home

How is Google integrating Google Maps data and what does the future hold? Over the past 14 months, Google has been integrating ever more local data into its main search results page. This use of Maps data on the main results page indicates how important Google thinks that local is. The first major change of … Continue reading The prodigal son of a search engine comes home

Will Google Maps (Local) data become more accurate & useful over time?

Bill Slawski of SEO by The Sea and I have been having a discussion about whether the technologies and strategies that he outlined in his Google Local Patent Summary were enough to allow Google Maps to be accurate. Bill sent me a long list of reasons why Google Local could not be accurate. Up until … Continue reading Will Google Maps (Local) data become more accurate & useful over time?