Last week Yahoo announced their Yelp review partnership with a great deal of fanfare and bravado. Putting on a happy face is standard fare in these sorts of situations and Yahoo is no exception. The press ate it up and we saw headlines like: Yahoo-Yelp Partnership Another Bold Move for Marissa Mayer But the reality is that Yahoo … Continue reading Yahoo and the “Everybody but Google” Realities of Local Search
Amazon to Offer Kindle Checkout System to Physical Retailers was the headline in an article in the Wall Street Journal yesterday. I have long thought that POS and other similar integrated services delivered via a combination of hardware, software and web was the key to cracking the holy grail of SMB marketing services. In The Future of … Continue reading The Future of POS is the Future of Local Marketing
The driving directions market, while more fragmented than search or social, is continuing to see consolidation. Google maintained their leading share and Apple gained share while the GPS and other web providers are seeing steady and large declines in usage. Over the past year, I have continued to survey consumers as to their preferred choice … Continue reading Google and Apple Consolidate Positions in Driving Directions During 2013
Helpouts offers up the possibility of an incredible new platform for SMBS to share their knowledge and skills and a new way of marketing those via a Google Helpout Marketplace. Signing up is a snap. It also offers up an appealing platform for spammers and scammers and con artists. Will Google succeed in keeping it family friendly … Continue reading Helpouts – Notes, T’s & C’s: Will Google Keep it Family Friendly? Will They Succeed as the New Hall Monitors?
Even though it seems like summer will never end, September is rapidly approaching and with it the next Local U Advanced. It is being held September 30th in conjunction with SMX in NYC. Ticket sales have been brisk and only 14 remain, so if you are thinking of joining us, you might want to buy … Continue reading LocalU Advanced – NYC September 30 – Early bird Discount Ends in 5 Days
Local, like many developments at Google, has always been many things; a brand (G+Local, Places), a product (Places Search, the +Local App) and an internal & external API service (local data in Now, Earth or 3rd party products). And as David Mihm has pointed out, Google’s branding of local has always been muddled and caused … Continue reading Is Google Debranding Local?
Adrew Forster of Adster Creative recently received and recorded a call from the Google Maps listing quality team. The calls are improving in quality over previous calls that we have heard. For example the caller clearly introduced herself. A definite improvement. But the call was still confusing. The intent of the call was not clear … Continue reading Google Maps Quality Calls: Improving But Still Confusing
Google’s Local Search sits at the center of an ecosystem of local web sites and data providers and they use this ecosystem to assemble their business listing data. This is true in the US and the basic structure and process is replicated on a local in every other country in the world using different local … Continue reading Google’s Local Primary Data Suppliers Around the World
Mia Culpa: Due to carelessness and haste I originally published this article indicating that Google was promoting authorship.. My thanks to A. J. Kohn for highlighting my error. With the developing Google+ Local management interface Google is now actively supporting and encouraging Publisher Rich Snippet Tags for Local listings. Last week we saw that Google … Continue reading Google+ Promotes Publisher Tag for Local Listings