Google, in going way back to the future, appears to be rolling out the ability of a business to enter a business description that appears in their Knowledge Panel.
Anyone else seeing the "From The Business" section in GMB? You can post a business description right to the knowledge panel.https://t.co/4ZFcJHsVk6
— Dave DiGregorio (@deegs20) March 14, 2018
Somewhere in the dim, distant and convoluted past of Google Plus Local, Google dropped the ability for a business to fill out a description field. Initially it disappeared from the Knowledge Panel and was Plus visible only and then removed all together.
Back to the Future: Google Rolling Out Business Descriptions in GMB Dashboard by Mike Blumenthal