Early in July I wrote about a test that increased the presence of the Google My Business Dashboard via the front page of a Google branded search.
Thibault Tadda alerted me via twitter of an upgrade to the test that now includes a to do list.
If the business or a manager is logged in and executes a brand search they will be presented with this large call to action that now includes things not done.
Once completed those CTAs disappear leaving a large empty space. It might serve everyone better if that space collapsed when there are no tasks to be done.
Why is this important… well its further proof that Google CAN chew gum and walk at the same time AND that if they are going to build a lot of cool stuff into the dashboard then they are going to have to keep working to get businesses to keep coming back. Both things that many of us had thought Google wasn’t capable of doing.Google Upgrading Front Page GMB Editing Test by Mike Blumenthal