Understanding Google My Business & Local Search
Is Google Finally Nuking Unverified Plus Pages?
When Google ripped Local out of Google Plus last summer and stopped linking to Plus, they noted that the unverified Plus pages (what Google called “shell” pages) would be removed. That never seemed to happen but it might just be starting now.
Removing the Plus Pages must have been a difficult process with a few too many dependencies and those local Plus pages seemed to hang around. It would appear that at least some of those pages are starting to be removed and the Plus pages redirected to the equivalent location in Google Maps.
Jay, a Streetview Trusted photographer, has provide a number of examples of Plus pages that now redirect to Maps. According to Jay some of them went to the Plus page as recently as mid February. All of them note that Google is redirecting the page to Maps.
Google search for Raven Theater
Raven Theatre’s profile photo. Raven Theatre. 6157 N Clark St Chicago, IL 60660. (773)338-2177. raventheatre.com. Performing Arts Theater. AboutPhotos.
Google search for Ethiopian Diamond
Ethiopian Diamond hasn’t shared anything on this page with you. … Ethiopian Diamond’s profile photo. Ethiopian … 6120 N Broadway St Chicago, IL 60660.
While not all shell pages have yet been redirected this update appears to be spreading rapidly as shell pages that I looked at last week like this one https://plus.google.com/114820034265229080908/about are now redirecting to Maps whereas last week they still went to the shell Plus page.
The impact of this will not be noticed by most. Although one more diagnostic tool to ID dupes has been removed from our arsenal.