Eyetracking Heatmap: How Searchers View the Google One Box

From the Marketing Sherpa report excerpt: a heatmap…revealing how actual consumers’ eyes view listings. As you may be aware, the red blob is where most searchers looked directly; as colors change, the level of attention goes down. The “X” indicates where searchers clicked, and the red horizontal bar shows how far down folks scrolled to …

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Google Maps Multiple Destination Command Line

I noted last month that Google Maps now supports Multiple Destinations. On Safari on my old Powerbook 12″ 1 ghz, the “Add Destination” feature is very slooooowww and thus I didn’t use it much. Today I realized that the destination point allowed a simple command to enter all of your travel points at once. In …

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The category exists at Google Maps; Sort of….

Reuben Yau (of reubenyau.com) points out an interesting annomoly that occurs from time to time with categories in Google Maps where a business can achieve onebox or authoritative onebox listing in a category that doesn’t exist in the Google Local Business Center. He wrote: The other thing I noticed is that the category for that …

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The prodigal son of a search engine comes home

How is Google integrating Google Maps data and what does the future hold? Over the past 14 months, Google has been integrating ever more local data into its main search results page. This use of Maps data on the main results page indicates how important Google thinks that local is. The first major change of …

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Google to Add map data correction capability?

From: “Maps Guide Jen“  (Google-Maps-For-Business-Owners@googlegroups.com) … it sounds like your addresses aren’t being recognized within our map data, all of which comes from NAVTEQ and TeleAtlas. We don’t currently have a way for you to submit your map data to Google Maps, although we’re working on it. “Maps Guide Jen” the Google staffer at the …

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Google Maps data updated

The restaurant listings (and probably all listings) when through a major data update this past Thursday (12/21) which reordered results within the restaurant listings in Google Maps. In mid November (11/15/06) I updated a restaurant listing at Yelp to standardize the business name and added a review. This was a test to see how long …

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Google “Plusbox” now available to all browsers

On December 9th Matt Cutts announced a new standard interface feature on the main Google results page for locally oriented searches: the Plusbox. (Just a note, this is not my jargon. I suppose though that since Google invents it they can name it.) At the time it was only available for IE users but is now …

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What does a link campaign look like for Local?

In my previous post about the sources and weightings of local information it was clear that reviews and web references played a key role in your Google Maps ranking and hopefully a business’s appearance in the top 3 One Box. However if you execute the link command (link:www.anchorbar.com ) for the number 1 ranked restaurant, …

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New Google tools will impact Maps

Philipp Lenssen at Google Blogoscoped (thanks to Barry Schwartz) points out two new Google features that will have some impact on the future of Google Maps. The first is Google My Reviews whereby a logged in Google user can find all of his or her reviews made on Google properties. Given the role that reviews …

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