Local Links of Interest

Why today local search fails – and how to fix it (Frank Fuchs locallytype.com) Well for local search there are a number of problems that lead to a rather poor user experience – well lets say felt user experience. 1.    The data basis to base the algorithm on for local search is poor in comparison …

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Local Links of Interest

Ads on Google Maps for Mobile (& Goog-411?) Coming Next Year (Greg Sterling – LocalMobile Search from the recent Google Local Symposium) * Performance of mobile ads “is excellent” * Google has discussed ads on Goog411 and will likely add them but not before the company feels comfortable with the user experience * The response …

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My (ancient) cell phone as a reading device.

I have an old Nokia 3650 cell phone with a pre-columbian Java and an even older Symbian OS rev. Although it might just as well be called the Simian OS for all the good that my opposable thumbs do me. While it basically sucks I have learned how to take advantage of its many Web …

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MerchantCircle:FUD marketing (and these guys get $10 mil?)

MerchantCircle has been criticized in the past for its agressive and fear driven marketing to get small businesses to sign up to its services (see John Batelle, Matt McGee & Greg Sterling). They claim that 250,000 small businesses signed up for their service. According to Peter Krasilovsky at Kelsey Group: the claim of 250,000 registered …

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Local Links of Interest

Google, Yahoo Clash With AT&T, Verizon on U.S. Mobile Phone Ads (Bloomberg) At stake is a market that may surge 10-fold to $16.2 billion globally by 2011, says EMarketer Inc., a research firm in New York. Google, based in Mountain View, California, sees as much as half of future sales coming from mobile phones. While …

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Local Links of Interest

Yahoo: Mobile web to overtake PCs in next decade (Gary Price at ResourceShelf.com) Local Search Guide – IYP & Search Engine Who’s Who The Yellow Pages Association, along with sponsors eStara and Superpages.com and supporting partners comScore, SEMPO (Search Engine Marketing Professional Organization) and The Kelsey Group, offers the Local Search Guide, which profiles IYPs, …

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Google Alerts: an indispensible tool for Local Search

When I was in college, I had a job clipping articles from newspapers for a professor who was planning a book. It was back in the days when the Federal Government actually provided support for higher education and it afforded me the privelege of reading newspapers and being paid for it. These days the job …

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