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Understanding Google My Business & Local Search

Google Updates Community Edit History with Editor Quality Comments

Google Maps has been updating a number of features of late, some small and some not so small.

Here is a detail of the upgrade that was pointed out to me by Alice, one of PureSheer’s staff, where Google is now including a great deal of interesting history of community edits. If you edit a non-claimed listing, Google is now presenting an incredibly detailed edit history :

What is so fascinating about this history is that it includes opinions (one presumes algorythmically derived) about the quality of the edits AND the quality of the editor. I have bolded some of these:

Changed 1 hours 34 mins ago
Phone: Deleted 415-373-1665
Interesting notes about this edit:
User is new to making edits of this kind

Changed 3 hours 43 mins ago
This edit is a suggestion
Phone: 415-422-9594 415-373-1665
Interesting notes about this edit:
User has some history of entering poor data.
User has made few edits.

Changed 3 hours 50 mins ago
This edit is a suggestion
Phone: 415-422-9594 415-373-1665
Interesting notes about this edit:
User has some history of entering poor data.
User has made few edits.

Changed 4 hours 33 mins ago
Phone: 415-373-1665 415-422-9594
Interesting notes about this edit:
User is new to making edits of this kind

Added 4 hours 33 mins ago
Name: SF Bay Locksmith San Francisco (English, type: Preferred)
Name: Available Locksmith San Francisco (English, type: Obscure)
Building / Ground: Establishment / Point of Interest
Geometry: Location added
Address: 236, West Portal Avenue, San Francisco, CA, United States, 94127
Phone: 415-422-9594
Website: http://local.yahoo.com/details?id=39293372&csz=Larkspur%2C+CA&tab=reviews&setalert=1&target=YSW6OQWLAADKYP4C2WC3FE6BV4&lcscb=&from=1
Payment types: Visa
Payment types: MasterCard
Additional Categories: Locksmith
Interesting notes about this edit:
User has increased their rate of edits.
Pornographic or curse words have been detected.

Bill Slawsky has written a number of posts on how Google may be rating raters. This might just be providing us a glimpse of that.