Every week I look forward to my work at LocalU and Near Media. Be sure to catch the article on Yelp. As a reminder, the FeedBurner email feed of my posts is going away soon. If you want to follow my writing subscribe to the Near Media Newsletter where I am joining David Mihm and Greg Sterling for a strategic look at local.

Articles:

What Happened to Yelp: A Hospitality Reviews Case Study

Did Yelp get pushed or did they jump? Google critics argue the company’s search monopoly harmed Yelp. In this case study of a hospitality facility I take a closer look that reveals a more complex story with missed opportunities and many competitors for Yelp.

Podcasts

The Near Memo #16 – Yelp, Google I/O: they flex their AI muscles and move further into local products with the Shopping Graph; Google going into Retail, really?

Available on Apple & Google Podcasts

Video

Near Media:
Part 1 Video: (7:12) Are Yelp’s problems self-inflicted?
Part 2 Video (8:32): Google I/O AI & Local Shopping
Part 3 Video (17:15): Google going into Retail, really?

LocalU
Video: Last Week in Local for Week Ending May 17, 2021

Mary, Carrie and I discuss the return of the 10-pack, google’s technical SEO discovery chops, common service area business GMB mistakes, great service business optimization tactics, and more.