Barry Schwartz reported on a new feature that allows configuration of your Google My Business settings to send notifications on a wider range of tasks than was previously permitted. The new feature will allow the account (as opposed to each location) to set email and mobile app notifications for the following activities:

• Important updates
  Google may send you important updates about your account
• Customer reviews
  Alerts when customers post reviews of your business
• Customer photos
  Alerts when customers post photos of your business
• Listing health
  Timely alerts to help you keep your business info accurate on Google
• Insights
  Personalized insights and tips about your customers and listing
• Product updates
  Occasional alerts about new features and offers to improve your listing’s performance
• Feedback
  Occasional opportunities to send product feedback to Google

Google has published a detailed Help Page: Manage your notifications:

You can choose which kinds of Google My Business notifications you receive on your mobile device and in your email inbox. Notifications can help in a variety of ways, like letting you know when customers leave photos or reviews for your business listing, alerting you to product news from Google, and reminding you to keep your listing up-to-date.

Manage email notifications
To manage the Google My Business notifications you receive via email:

Sign in to Google My Business.
Go to business.google.com/settings.
Check the box for each kind of notification that you want to receive.
These settings apply to all listings owned or managed by the account that’s signed in to Google My Business. To see which account you’re currently using, tap the menu icon at the top left of the screen, and see which account is listed at the top of the panel that appears. To set notifications settings for another account, sign out, then sign back in with the other account.

Regardless of your notifications settings, you may still receive important updates about your account from Google.

Manage mobile notifications
To manage the Google My Business notifications you receive on your mobile device:

Open the Google My Business app. (If you don’t already have the app, you can download it for Android or iOS.)
If you manage more than one listing, select a listing that’s owned or managed by the Google account whose settings you’d like to manage.
Tap the menu icon > Settings > Notifications.
Check the box for each kind of notification that you want to receive.
These settings apply to all listings owned by the account that owns the listing you’ve selected in Google My Business app. To set notifications settings for another account, repeat the steps above.

Unfortunately the feature does not yet appear to be generally available. Or at least it’s not available in either my mobile app or my GMB dashboard. Is it visible in yours?

Whether it is rolling out or just in final testing I am not sure. I will ask Google and let you know. When the feature does become fully available it will be a welcome way to monitor your listing.

Update: It is now appearing in all of my accounts and since the posters below range from India to the West Coast it would appear to be a full and rapid rollout. As a note, it is opt-out rather than opt-in.  All in all a welcome update.