Understanding Google My Business & Local Search
Yelp Implements Active Cleanup Alerts
At GetFiveStars I have just published: Yelp Implements Active Cleanup Alerts When a Business Hits the News – Tituss Burgess Vs Frank’s Express (h/t to Local SEO Gerry Foster)
Yelp has started implementing active monitoring of businesses that become the target of political reviews due to having their story go viral. While I think that the business’s behavior in this case was reprehensible, I find Yelp’s new approach to be appropriate. Google and Facebook would do well to follow the policy.
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2 Comments
I had to trigger this for one of our hotels recently.
Yelp informed me that flagging 4-5 inappropriate reviews causes the algorithm to escalate the business listing to the support team. I was told to leave a comment detailing the situation as well as a link to a news article. It took several weeks for the “Active Cleanup Alert” to be removed.
@Florent
Thanks for the tip! Its nice to know that it can be business precipitated.
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