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Understanding Google My Business & Local Search

Apple Retains TripAdvisor and Booking.com Reviews in iOS 8.3 Maps

Appleinsider erroneously reported earlier in the week that Maps in iOS 8.3 lets business owners claim POIs, removes select TripAdvisor reviews. As Andrew Shotland has pointed out it is true that business owners can now claim their listing via the Apple Maps App but AppleInsider was wrong in that Tripadvisor and Booking.com are still present.

In fact what has changed is that the list view no longer credits Yelp as the sole supplier of reviews at the bottom of the page and each listing receives individual credit for the review source. It would also appear that Apple is using TripAdvisor as a data source as well as a source for reviews.

When reported 4 days list view showed the primary review provider at the bottom of list results. Now the list views associates the source of the review directly with the listing. This strategy allows Apple to further integrate review sources in industries where they can identify appropriate partners. It also removes their sole reliance on Yelp, which wile strong in restaurants and service businesses on the coast, is missing reviews for vast swaths of the US and more importantly the world.

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