Understanding Google My Business & Local Search
The Seasonality of Near Me Searches in Local
Near Me searches have generally been on the uptick since the advent of the iPhone. But there have been the occasional downturns that were misinterpreted as a break in the trend.
Now that we have more data, it appears that those downturns and subsequent peaks are seasonal lows and highs of a generally increasing usage of the term in search.
If you search on “near me” using Google Trends for the US from 2004 to the present for all categories you can the annual July peak usage of the term:
Interestingly if you limit your Near Me trend results to just the Shopping category, you can see both an annual July and a December peak in the usage:
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Comments
3 Comments
December seems pretty obvious for a connection to Holiday/Christmas shopping, but I’m not clear the connection to July.
Independence Day or just family vacation time and people are in unfamiliar towns?
It’s a great question to which I don’t have an answer. It reflects an uptick in aggregate shopping queries that are higher than the rest of the year but obviously not as high as December.
Perhaps because July is the peak of the travel season for people who are in an unfamiliar location and looking for something near them?
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