Understanding Google My Business & Local Search
Google Formally Announces New Service Menu for Local Knowledge Panel
Google has formally announced the availability of the new GMB feature to add a Service Menu to the local Knowledge Panel. It has recently been reported by both Kevin Getch and Phil Rozek as visible in their client dashboards.
From the announcement:
Back in January we launched a new Menu editor for the food service industry. This month, we are excited to announce that we have expanded our menu editor to now include additional services.
Businesses in health & beauty, and service businesses, such as plumbers and florists, now have the ability to add their menu of services directly to their listing through their Google My Business account.
Same as the food establishment menu editor, this feature will only be available if the listing is not currently connected to a third party provider and for listings in English speaking locals. If your listing is currently displaying an incorrect menu, please see this help center link for more information on how to correct or remove the link.
As a note it is visible in every category I have checked so far EXCEPT hotels. 
The feature is simple to use. Navigagte to the Info section of the Google My Business Dashboard and select the Services Item :
Once there you can enter your items:
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Comments
2 Comments
Interesting morsel about hotels, Mike. Usually hotels get all the GMB playthings first. Perhaps in this case it’s because they all use third-party booking solutions.
It’s unclear whether Google will shoehorn this whole feature into the “Menu” section. In the Maps app the “Services” lists only show up under “Menu.” In a mobile browser a “Services” tab shows up as such, but nothing happens when you click on it. On desktop nothing shows up at all.
Thanks, Mike. I added a couple of services to my GMB last night upon seeing the menu for the first time. We’ll see how it works and if I used it correctly. Appreciate your explanation. I think I’m good after reading your post.
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