This week’s Deep Dive at LocalU, with Mary Bowling and myself, looks at the data behind a discussion between by myself and David Mihm for StreetFight magazine about Key Performance Indicators (KPIs) and local.

We dig into the details of a case study for a single location and ask the questions:

• What are the critical KPI’s for a location-based business?
• How can you measure conversion?
• Where do new customers come from?

Join us at LocalU for the video and a complete transcript!