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Understanding Google My Business & Local Search

Google Testing Website Builder Within Google My Business

Update: For a more in-depth look at the new product see: Google GMB Website Builder Beta First Look.

It seems that the day has finally come when Google is going after the many small businesses in both the developing and developed world that don’t yet have a website or at least a good mobile one. No intermidiary, no third party, this product is a a Google native web builder that looks simple and easy.

Last week the Wall Street Journal reported that Google was going to be testing a moible website building product in India. It was reported to be free and targeted to the many business that are just now starting to get online.

Apparently that product is also being tested in the Australia as well. Alicia Hardy, a marketer with Vortala, sent me a screen shot via Twitter of the product from within an Australian GMB listing.

Not much is known at this point as to which countries are in the test or the capabilities of the product but I will be asking Google for more information.

Is this a back to the future moment for Google in their battle for SMB share of mind or another miss step in their battle with Facebook and Amazon? Let me know your thoughts.

Google GMB Site Creator – Click to View larger