Understanding Google My Business & Local Search
Google Updates Mobile Travel Experience with Additional Planning Features
Early in February Barry Schwartz reported that Google had rolled out a new mobile travel search experience that made provided a very deep “click in” experience on Google.
On a search like “Where to go in France” Google offered tiles in the main search for significant cities that when clicked took you to a list of destinations for that country and when a city was selected offer single page of travel related answers for that city.
It appears that since this feature was first reported on SearchEngineland, Google has expanded the features of that page by separating the functionality into exploring and planning. In the new plan a trip tab they offering a new, animated cost planning interface that details the average costs for hotel plus airfare at different times of the year.
This is truly a rabbit hole experience and lays out a clear path of Google not just providing the answer but of capturing all of the attention and attempting to book the trip as well.
The experience starts in search, clicks into a scrollable list of destinations and then proceeds into screen after screen of content and detail.
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