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Understanding Google My Business & Local Search

How to get Google Status Update ROBOCALLS from 3rd party marketers HIRED BY GOOGLE to stop calling?!?!

phone-449836_1280This Google MyBusiness forum post, pointed out by Joy Hawkins, shows the far reaching impact that local search robo callers have in poisoning the industry.

It is amazing to me 1) that we allow our regulatory environment be so lax that these scams continue (ah isn’t laissez faire capitalism grand?) and 2) that Google has not made an obvious, highly visible effort to slap these folks down.

How to get Google Status Update ROBOCALLS from 3rd party marketers HIRED BY GOOGLE to stop calling?!?!

Jennifer SligarLevel 1
Apr 30

We get 5 robo-calls per week (sometimes up to 3 calls per day) with a “Google Status Update” recording saying that our Google Business Listing needs to be updated. We have nothing and want nothing to do with Google and yet when you press 2 at the end of the call to be deleted from the list, nothing changes. THE CALLS CONTINUE. When you press 1 you are generally not connected to a live person (to tell them to stop calling in person).

Today, however, I was.

“Paul” told me that he would take me off the list from “his” office but that Google hires DOZENS of marketing companies to make THE EXACT SAME ROBOCALL, using the EXACT SAME AUTO DIALERS and that our office would continue to be hounded by these calls forever or until we have exhausted some unknown number of firms to get off of their lists as well.

I CALL BS ON YOU GOOGLE, FOR ALL THAT YOU CLAIM NOT TO MAKE CALLS…YOU HIRE !!!DOZENS!!! OF COMPANIES TO DO FOR YOU WHAT YOU CLAIM TO NOT DO!!!!!

WHAT IS WRONG WITH YOU PEOPLE??? THIS IS DIRTY POOL!!!

WE SHOULD NOT HAVE TO WASTE OUR VALUABLE COMPANY TIME CONTINUOUSLY, DAY BY DAY, WEEK BY WEEK, TO TELL YOU OR YOUR MARKETING FIRMS THAT WE DON’T WANT TO GIVE YOU OUR INFORMATION.

!!!!!!!!!!!!!!!!!!!!!!!STOP CALLING US!!!!!!!!!!!!!!!!!!!!!!!!!!
DO YOU HEAR????????????????????
IS THIS LOUD ENOUGH????????????????????????????????
STOP FUCKING CALLING US!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

This is an amazing post. Even after Joy explained the realities this person was convinced that Google was hiring these contractors to harass her. She is reacting to the huge burden that the robocallers have placed on her. That cost is very real even if she doesn’t really understand how this all works.

These local search scheisters have managed, using cheap and ubiquitous technology, to externalize the many costs of this effort and put the onus on the small business. All with the hope (and likely outcome given how common this is) that some % of SMBs  will be sucked in.

I suppose that in the rare case one of these companies was in fact an AdWords reseller, Google could slap their hand. Ultimately though a concerted effort by Google to help prosecute these scammers very publicly AND use some of their lobbying money* to put in place reasonable laws and enforcement is needed.

*Last year, Google spent $16,830,000 in the Washington lobbying efforts, second only to Comcast for single companies.