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Understanding Google My Business & Local Search

What do these numbers have in common?

fWhat do these numbers have in common?

217-351-2072
618-344-2288
618-708-4055
800-388-9326
866-215-8062
866-216-8068
866-627-6475
866-627-6478
866-726-3116
866-938-2374
877-336-2150
888-399-4067
888-719-5954

I have looked at a lot of strange things in local. None more so than the listing for Thrasher Basement Systems in Omaha that was “having trouble” with their Google listing.  As reported by Yext, each of the above 13 phone numbers is associated with Thrasher’s single location. This business clearly functions under the dictum, if one is good, lots must be better.

Clearly, they are a fan of very, very, very, very granular call tracking detail. Although perhaps unaware of the impact on their Google ranking.

 

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