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Understanding Google My Business & Local Search

Siri: When did you start working?

Siri

Last night I was driving to Baltimore for an upcoming LocalU seminar. I heard the ding of a received text while listening to a podcast and I was curious. I asked Siri to read it to me. She did. She asked if I wanted to reply, I said yes. She sent my response flawlessly.

A while later I was heading down the highway and glanced at my email and wanted to send off a quick response to one ( I know, I know…it’s dangerous. Do not try this yourselves). I dictated, she understood me and inserted my response correctly into the email.

At 9:30, just outside of Williamsport and dog tired, I pulled over to the side of the highway and asked her to recommend a few nearby hotels as I couldn’t see any signs off  of the exit. She asked me which of the several choices I wanted and if I wanted to call one or get driving directions. I indicated that I wanted driving directions and  she guided me to the next exit and through a maze of service roads to a decent night’s sleep.

Hmm… it wasn’t until this morning that I realized with a start that she was 4 for 4. Was it an aberration and the Siri brain farts will start again today? I think she was showing off.

Slowly, ever so slowly, it seems that Siri is getting smarter. When did that happen?