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Understanding Google My Business & Local Search

A Brief History of Features in Google Local, Maps and Places

I developed this presentation for a conference I presented at earlier this year. I have not included my notes or any context to the deck but I think it stands alone as a quick look back thru the wayback wacky machine at Google’s local developments that I found significant.

For those of you that think that local just hit the scene you will discover the long and rich history of Google Local. It is also interesting to note the accelerated pace of significant development over the past 18 months. Some of that is an artifact of my attention span but some of that is very real and shows that while Google is slow to fix they are very quick in the development cycle.