Understanding Google My Business & Local Search
Google Officially Ends Support For QR Code in Places
Google is obviously moving strongly towards NFC (near field communications) as their technology of choice for closing the loop of the “last mile” in the local link between consumers and Google. They have built the NFC chip into their new Nexus and they are testing NFC in both a payment and POS environments. They used NFC chips in Places signage in their Portland Hotpot promotion (although they were not very effective).
But their aggressive support for NFC seems to be the death knell for their support of QR codes. Why that should be is unclear but last week QR Codes disappeared from the Google Places Dashboard and yesterday Google provided me with this statement:
Users will no longer find unique QR codes in their Places accounts. We’re exploring new ways to enable customers to quickly and easily find information about local businesses from their mobile phones.
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