Understanding Google My Business & Local Search
Comscore Mobile Market Share for April
Comscore has released their mobile market share numbers for April. Several points of interest: RIM is managing to gain market share against strong headwinds. Motorola continues to slide despite having released new Android phones during the period and Nokia continues to slide period:
| Top Mobile OEMs
3 Month Avg. Ending Apr. 2010 vs. 3 Month Avg. Ending Jan. 2010 Total U.S. Age 13+ |
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| Share (%) of Mobile Subscribers | |||
| Jan-10 | Apr-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 21.1% | 22.1% | 1.0 |
| LG | 21.7% | 21.8% | 0.1 |
| Motorola | 22.9% | 21.6% | -1.3 |
| RIM | 7.8% | 8.4% | 0.6 |
| Nokia | 9.1% | 8.1% | -1.0 |
Mobile Operator Market Share
Despite AT&T’s many critics and despite Verizon’s heavily promoted Droid introductions, AT&T made small gains against a slightly declining Verizon.
| Top Mobile Operators
3 Month Avg. Ending Apr. 2010 vs. 3 Month Avg. Ending Jan. 2010 Total U.S. Age 13+ |
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| Share (%) of Mobile Subscribers | |||
| Jan-10 | Apr-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Verizon | 31.2% | 31.1% | -0.1 |
| AT&T (Cingular) | 25.0% | 25.2% | 0.2 |
| Sprint | 12.1% | 12.0% | -0.1 |
| T-Mobile | 12.1% | 12.0% | -0.1 |
| Tracfone | 4.8% | 5.1% | 0.3 |
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Comments
2 Comments
One thing I find interesting is a significantly growing amount of traffic from google mobile with relatively small amts of traffic from either Yahoo or Bing Mobile.
Yes, to some extent Google has already won the mobile battle for search and Maps. The area where they are not (yet) competitive and may already be lost to them short haul is social.
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