On November 2, I noted a beta of the Google Maps Click to Call feature. The feature is now live and out of beta on Google Maps listings. To see the feature you must be in the list view. It works flawlessly, asking your phone number, dialing the listing and then ringing through.

According to a poster on this site Google’s Click to Call service is provided by VoIP, Inc.. That has not been verified. Their website can be viewed here. It was reported in January of this year in a number of on-line journals that Google was using their services for the beta.

Now we all wait for Google to move this feature onto their main organic results page so that it is truly useful and not just a very cool technology that most people can’t find. Typical users rarely make it into the Google Map listing area and they miss out on coupons as well.

Although if it is active on Mobile Maps that would make it accessible and useful. If someone verifies this feature on your cell phone let me know how it works.