Video Deep Dive: Sponsorships as an opportunity in Local Marketing – an educational interview with Megan Hannay of Zipsprout about ideas for leveraging a business’s relationship with local NFP agencies to enhance their digital marketing. (Now also available as a podcast).
Video: Last Week in Local May 30, 2017 – Join Mary B and me and guest host Joel Headley as we discuss last week’s news and interesting articles in Local. (Now available as an email newsletter or as a podcast).
New Feature: Tag Testimonial Widgets At GetFiveStars we have been busy. I love customer generated feedback as it can help with both search results conversion AND as social proof on your “selling” pages on your site. Now we offer the ability to easily use this feedback on the service, product or locale pages of your site.
Understanding Facebook’s Place as a Small Business Marketing Vehicle Another biweekly discussion with David Mihm where we discuss some of the interesting contradictions for small businesses as they attempt to integrate Facebook into their top of funnel activities.
Mike B Around the Local Web by Mike Blumenthal