Yelp Encouraging Use of Special Holiday Hours

Yelp is attempting to fix their lack of accurate hours by encouraging the input of special hours for Holidays.

Yelp, for all of their consumer strengths in reviews, has been woefully behind in getting accurate business hours from their restaurants. More than once I have selected a restaurant that was stated as opened in Yelp to learn that they were not. In the end I have resorted to finding a restaurant on Yelp and then double checking hours on Google.

Yelp is attempting to rectify this. In December, to little fanfare1, they rolled out the ability to enter special hours. Today, with the coming of Memorial Day, they are sending out reminders to add them.

Setting Special Hours at Yelp is trivial and I would recommend any business that is active on Yelp to do so.

Whether this push will help them clean up the general decrepit state of hours at Yelp is not clear. I would be curious whether the condition of hours on Yelp reflects a lack of communication on the part of Yelp or perhaps a very real indication of the lack of business engagement with Yelp.

1 – When I say little fanfare, that might be an understatement. It wasn’t widely covered in the industry press. Since I don’t regularly read their blog I missed it. 

2 – At least at the restaurants I have attempted to visit they have consistently let me down and I came away with the distinct feeling that I could not trust them.

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Yelp Encouraging Use of Special Holiday Hours by

6 thoughts on “Yelp Encouraging Use of Special Holiday Hours”

  1. It’s broken. After getting their email encouraging me to use it, I tried to add Memorial Day (next Mon) as closed. What it did was immediately show on my page that we’re closed today. I’m glad I reloaded the biz page from my user account right after, or who know how many days it would show us as closed.

  2. Interesting. I kind of doubt that they’ll be successful with this, especially over the short term. Most businesses won’t even read the email. The tricky part is what does “holiday” mean? If I’m a restaurant, and I say “open” does that mean I’m open on all holidays? What if I’m open on Memorial Day and July 4th, but I’m closed for Thanksgiving and Christmas.

    One of the other problems is that Yelp always seems to selling businesses on something, so now many businesses tune them out. it’s like the Boy who Cried Wolf.

    1. If I’m a restaurant, and I say “open” does that mean I’m open on all holidays?

      When you add special hours you can do them by specific date. The purpose would be to show you as open when you actually are.

      One of the other problems is that Yelp always seems to selling businesses on something, so now many businesses tune them out. it’s like the Boy who Cried Wolf.

      And managing to offend them when they do finally sell something.

    2. @Debbie
      It is not just Yelp, even Google recommends posting special Holiday hours on the GMB forums. It doesn’t do any good if you change it only on your website and people are using the popular directory/review websites to view your hours.

      I have had flooring clients get flaming emails when consumers drove up to their location just find out they was closed and nothing showed that online.

      Too me the most difficult part for any SMB is conveying the special hours or change in store hours across the various popular business directories as well as your website.

  3. @JohnS @Debbie @Mike
    On which directories do you update special hours? I only do Google and Yelp because those are the main two directories and it’s quick and easy to remove.

  4. @Thibault
    It would depend on industry. If I were a restaurant I would do Google and Yelp and TA. If I were a hotel I would do the same.

    But for most small business owners, I would just do Google. Both Facebook and Yelp and a vertical directory would be maybes depending on their industry vertical and where they were actually getting leads from.

    If they had a regular and somewhat consistent need to update hours on a frequent basis (say a Theme Park) I would consider Yext.

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