Bricks and mortar has expenses like staffing that don’t exist in online shopping. They also have checkout friction that slows the process and is one of the pain points. Self checkout that you see at BJ’s or a few grocery stores might be good for the business but they have never been good for the shopper.
Effectively there has not yet been an Amazon like “One-Click” solution to the problem. Until now. Or at least it would so appear and Amazon is the source.
I have no idea whether this is an Amazon only project for their bricks and mortar stores or something that is being planned as technology that will be made more broadly available. Regardless it will change retail and the last refuge of the working class, low paying retail jobs will also be out the window.Is Amazon Defining the Future of Bricks and Mortar Retail with AI? by Mike Blumenthal