Why the Newest Google Local Guide Give Away Sucks

screenshot-2016-11-01-08-18-18Google’s Local Guide program is a Yelp Elite like program at huge, worldwide scale. Anyone can become a guide and their is are gamefication levels that create incentives for involvement. There are also contests and give aways to incentivize continued involvement of the guides.

The newest Local Guide give away of L’Oréal professional products strikes the wrong chord with me.

Lets for a moment ignore that the give away is clearly targeted at a certain demographic subgroup of guides. And let’s even ignore that the rules in the email and the rules on the web are different.1

What really rings the wrong note for me is that it appears to be a paid ad unit and that Google is “selling” access to the Local Guides for gain. Even if that isn’t true it has the appearance of a conflict and certainly is great advertising for L’Oreal.

The people that “work” for Google creating a ton of content for their local products, whether it be photos, reviews, edits or whatever, deserve better than to become another ad target.


1. In the email it states:
From today until November 17, every high quality review you write on Google Maps gives you a better chance to win 1 of 21 prize packages from L’Oréal
However on the web it states:
Review salons you’ve visited anywhere in the world for a chance to win one of 21 prizes

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
Why the Newest Google Local Guide Give Away Sucks by

2 thoughts on “Why the Newest Google Local Guide Give Away Sucks”

  1. This is a very apropos title. It’s clearly sponsored. City Search and Yahoo! made the mistake of thinking reviews will fall from the heavens. They didn’t. We all know what happened to them. Of course, it’s all about user growth and Google needed to slow down review spam.

    Clearly Yelp is feeling the heat as they’re running a sponsored add on the App Store (I searched for Google Local).

    I’m just waiting for the announcement that Google+ gets merged with posts or some new product. Meet the new boss same as the old boss….

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