LocalU Blog: Video Deep Dive: Google Local Gets a Promotion

In this video discussion at the LocalU forum David Mihm, Mary Bowling and I look at how the role of Google Local at Google and where does it fit vis a vis Plus and search.

Screenshot 2015-12-10 16.45.34

In thinkingĀ about the role of Local at Google, going forward we look at a number of interesting recent developments as well as theĀ forced separation from Google Plus and consider the implications of these moves. Has the importance of local decreased or increased at Google?

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LocalU Blog: Video Deep Dive: Google Local Gets a Promotion by

3 thoughts on “LocalU Blog: Video Deep Dive: Google Local Gets a Promotion”

  1. ” Has the importance of local decreased or increased at Google?”

    From our observations running ads on mobile is an open invitation to getting adwords clicks. CTR on ads is huge. Ads dominate the mobile screen. Then there is the map and pac…and you can’t click directly to the site from the pac.

    Mobile Local is making google a LOT of money. They won’t tell us that, but it has to be. I’d say its very important to google.

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