It appears that most newly created listings in the
Local Business Center (LBC) Google Places for Business Dashboard the DASHBOARD are now immediately going to a pending state.
Like with all Google messaging this has a certain Kafaesque quality to it. The other day Barry Schwartz reported it out as a verification delay which while that may be occurring is not actually what is happening. Verification is still happening. But as soon as the pin is entered the “pending” message occurs.
Googler Jade) noted here on Jan 3: I think that the “Pending” message is due to an expected delay in the updating of dashboards we are experiencing right now.
She noted in a post on Jan 8: We were experiencing longer delays than usual at the end of 2012 and this page may have been affected.
Is it just a delay in the dashboard messaging or is it more significant than that? Is a listing that shows pending having any other issues than the message? Will it likely show up in the index? How long can we expect to see the pending message? Is it a delay in updating the Dashboard message or does it reflect the possibility of a new process or perhaps listing going into limbo for an inordinate amount of time?
It is probably all of that. While the pending message has been around for a while it has never really appeared instantaneously on all newly claimed listings immediately after entering your verification number. Minimally that is new. And appears to be a new level of review (not a bug).
I think Linda Boquet has it right (or very close) when she says: My assumption is if you can find it live, it’s just delayed messaging. If you CAN’T find it live and it’s more than a week since verification, then it may have been pulled for actual review.
I would add that if the Google review finds problems the pending state can last for an eternity with no feedback from Google.
Here is a screenshot (courtesy Andy Kuiper) that you will, in the coming weeks, become all too familiar with: