Understanding Google My Business & Local Search
Local Links of Interest
KML: HTML for the Geoweb – Christopher Schmidt, TechnicalRamblings
KML has become the â€œHTMLâ€ of the Geographic Web. With limited semantic meaning, a combination of mostly-human understandable XML tags for the majority of the usages, widespread use and abuse for purposes far beyond the original thoughts and intentions of the designers, and more, KML fits well into the geographic version of the niche filled by HTML in more generalized content publishing.
Beneficiaries of UGC in Map and Location Updating – MDob, Exploring
This is part of series on the implication, benefits, winners and loosers in having users updating Mapd and Business listing data.
Yahoo! onePlace Offers Front Door to Mobile Internet – Greg Sterling LocalMobileSearch
One of the many things holding the cell phone back from being a functional internet and search platform in the terrible user experience. This product might solve some of that for non iPhone users.
Do Ratings Matter PartÂ Deux – Greg Sterling, Screenwerk
Yahoo’s response to Greg’s response to Matt’s posting:
- Ratings (stars) always matter and factor into the presentation of ranked local results in Shortcuts/Direct Display and Yahoo! Local.
- Most of the time the local results presented in search results and in Yahoo! Local will be identical (top three) but not 100% of the time.
- Reviews/review text donâ€™t factor as a weighted variable in the algorithm for the presentation of local results via Shortcuts but may, on occasion, play a part in the ordering of results on Yahoo! Local.
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