The No. 1 Thing I Learned at SMX West (about Local Search) Matt McGee, Small Business SEM
Brian Gill was talking about the Yahoo â€œLocal Shortcutâ€ â€” when they show three local business listings in the regular Yahoo SERPs. Hereâ€™s what he said:”Reviews and ratings have no impact on reaching those top three spots in the regular SERPs.
He said they do play a role in the Yahoo Local rankings, but not on the main Yahoo SERPs.
Blended Local Results with Unverified Listings Eric Lander’s Blog
Yellow Pages: The Way into Google Maps? Greg Sterling, Screenwerk
The coming Duopoly Greg Sterling, Screenwerk