Local Links of Interest

Usability test: Does iPhone match the hype? -Users try out the iPhone, HTC Touch and the Nokia N95

It’s also important to remember that the tests focused on how easy it was to pick up the device and use it right out of the box.
“People can eventually learn to use any device,” Ballew said. “But that’s not true usability. We wanted to see how long it took to figure out how to use the phones. That’s the difference between learnability and usability.”

The results:
Let’s cut to the bottom line: In terms of usability, iPhone blew away its two competitors. Its overall score in the usability tests was 4.6 out of 5. The HTC Touch was a distant second at 3.4, and the Nokia N95 scored 3.2.
“Testers were [typically] about twice as fast doing specific tasks on the iPhone, which is pretty remarkable,” Thornton said.

Ultimately, it is this usability that will drive Local traffic and the broad adoption of mobile search.

Retailer’s Shortcut From Desktop to Store (NY Times Free Reg. req’d) – Offline retailers are increasingly offering a way for consumers to shop online but pick up the goods in stores.

Getting Free Cellphone Calls for Ads (NY Times Free Reg. req’d) British cellphone users will get their first look at a new mobile service called Blyk, which will offer subscribers some free calls and text messages in return for their agreeing to accept advertising on their phones.

Want to get there fast? Use Yahoo Maps! A comparison of the same route on the different mapping services from SearchEngineTigers.com.

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