{"id":9959,"date":"2011-05-09T07:52:01","date_gmt":"2011-05-09T11:52:01","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=9959"},"modified":"2011-05-09T07:52:01","modified_gmt":"2011-05-09T11:52:01","slug":"consumer-attitudes-towards-recommendations-of-local-business","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2011\/05\/09\/consumer-attitudes-towards-recommendations-of-local-business\/","title":{"rendered":"Consumer Attitudes Towards Recommendations of Local Business"},"content":{"rendered":"

Bightlocal has released<\/a> their findings from their Local Consumer Review Survey 2010, Part 3.<\/p>\n

The survey highlights some interesting findings –
\n27% of consumers have recommended a local business on Facebook – rising to 32% in female consumers & also in younger consumers (aged 16-34)
\nReliability, Professionalism & Friendliness are the most important traits that lead to a customer recommending a business
\n52% of customers would more likely to recommend a business if it had a good special offer.
\n40% of customers would be more likely to recommend a local business if they benefited directly<\/p>\n

You should visit the site for all of the information but here are some of the highlights that interested me.<\/p>\n

Which of these local business types have you\/would you recommend to someone you know if you had a good or bad experience?<\/strong><\/p>\n

\"\"<\/a><\/p>\n

The types of businesses that are most frequently recommended are those that are most frequently used.<\/p>\n

In the last 12 months have you recommended a local business to people you know by any of the following methods?
\n<\/strong>
\n\"\"<\/a><\/p>\n

People are more lilkely to use word of mouth and Facebook to recommend local businesses than a review site.<\/p>\n

Would you be more likely to recommend a local business to people you know if they had a good value offer or discount?<\/strong><\/p>\n

\"\"<\/a><\/p>\n

Folks are obviously motivated by self interest.<\/p>\n

As Myles points out the things that people find important to recommend a business have always been the things that they have found important. A business should be friendly, professional and offer good value in the form of incentives. <\/p>\n

But the survey raises the question of how, when and where a business should engage in the process and what value reviews have. Hopefully more on that tomorrow. <\/p>\n","protected":false},"excerpt":{"rendered":"

Bightlocal has released their findings from their Local Consumer Review Survey 2010, Part 3. The survey highlights some interesting findings – 27% of consumers have recommended a local business on Facebook – rising to 32% in female consumers & also in younger consumers (aged 16-34) Reliability, Professionalism & Friendliness are the most important traits that …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-9959","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t